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7 ways to choose your own home business for maximum success
Deciding to work from home can be a good decision or a bad one. It depends of your attitude and your love for business. If you really make the decision to start a home business you have made the first step to succeed. But now the question is: "...
Home-Based Business vs. Second Job -- The Choice is Yours
Many families today rely on two incomes to pay their bills not being able to make ends meet month to month. They face several options to secure that extra income they need, one being obtaining a part-time job and the other a home-based business....
Home Loans and Mortgages - Shop Around for the Best Deal
The real estate market has been booming in the U.S. for some five years now and a record number of Americans now own their homes. The mortgage industry has recognized the fact that people have all kinds of needs and incomes and has provided an...
Need Employment, Work At Home - Be Your Own Boss
If you're tired of looking for employment, work at home jobs could be the answer for you. Instead of spending your morning looking through the want ads, you can get up and go to work right in your own home. The technological advances of the Internet...
Overcoming Isolation in Your Home Business
Like most people, when you think about what it would be like to work from home, you probably think of the obvious benefits such as working your own hours, not having to face a stressful, tedious commute every day, actually seeing what your garden...
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How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers.
One way is to compose a printed news release on your product or service, but include a story involving your family into the release. Write the release like a news article in a newspaper. Tell who, what, when, why, and how interested people can benefit from your product. Avoid hard selling copy --- just give the facts, and if you can weave in an interesting story in the process, all the better.
For example, I am a musician with a line of products in the music educational field. Years ago I created a giant musical staff out of plastic and turned it into a game that kids could play on the floor. In the news release about it, I told how my own kids used it, and included some dialog between them:
“That’s a whole note!” exclaimed my daughter Kendra.
“Is not! It’s got a stem, and whole notes don’t have stems” my son Kurt corrected her.
“Is too!”
“Is not!”
“Is too!"
“Is not!”
“Oh…what’s a stem, Kurt?”
“It’s the line coming down from the note head, stupid.”
“I am not stupid!”
“Are too!”
“Am not!”
Finally Mom intervened before an all-out war
broke out.
But henceforth and evermore both of my kids knew the difference between a whole note and a half note.
For some reason, editors found that little story amusing, and wrote up the story pretty much as I sent it in. They also included information on how interested parents could get a “Giant Staff Game” for their own kids, and as a result we got orders from all over the states and some foreign countries from both parents and schools. It was written up in House Beautiful, Better Homes & Gardens, plus many music magazines and teachers’ journals.
This was not just a one-time fluke, either -- over the years we received news write-ups galore in everything from the Wall Street Journal to Popular Mechanics -- all related to our product, but written in a way to make editors smile and then decide to publish the release in their publications.
Can you do the same? Think about the funny little incidents in your family life, and then think of ways you can work that into a news release about your product or service.
About the Author
Duane Shinn is the author of over 500 music books and music educational materials for adults. His courses have been written up in hundreds of newspapers and magazines. His course titled "How To Earn More Than Your Doctor Teaching Music" at http://www.home-business-music.com has helped music teachers around the world maximize their incomes.
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